{"id":3118,"date":"2019-11-15T06:22:13","date_gmt":"2019-11-15T11:22:13","guid":{"rendered":"https:\/\/www.4kcc.com\/blog\/?p=3118"},"modified":"2019-11-15T06:22:24","modified_gmt":"2019-11-15T11:22:24","slug":"the-5-ws","status":"publish","type":"post","link":"https:\/\/www.4kcc.com\/blog\/2019\/11\/15\/the-5-ws\/","title":{"rendered":"The 5 Ws"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1080\" src=\"https:\/\/i1.wp.com\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/five_ws.jpeg?fit=640%2C480&amp;ssl=1\" alt=\"Flags with &quot;Who; When; Where; What: Why&quot;\" class=\"wp-image-3121\" srcset=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/five_ws.jpeg 1440w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/five_ws-600x450.jpeg 600w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/five_ws-300x225.jpeg 300w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/five_ws-1024x768.jpeg 1024w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/five_ws-768x576.jpeg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/div>\n\n\n\n<p>In my last post, I talked about using Microsoft Publisher to create posters and flyers.  (It can create more than these two items but they were the focus of my writing.)  <\/p>\n\n\n\n<p>I see a ton of flyers and posters for different events and I have a discerning eye when it comes to the layout, spelling and grammar.  However, even as important as these components are, the number one concern with any poster or flyer is the five (5) Ws.<\/p>\n\n\n\n<p>You remember them, don&#8217;t you?  <strong><span style=\"text-decoration: underline;\">W<\/span><\/strong>ho, <strong><span style=\"text-decoration: underline;\">W<\/span><\/strong>hat, <strong><span style=\"text-decoration: underline;\">W<\/span><\/strong>hen, <span style=\"text-decoration: underline;\"><strong>W<\/strong><\/span>here and <strong><span style=\"text-decoration: underline;\">W<\/span><\/strong>hy.  Every flyer and\/or poster for an event should contain these five items.  I&#8217;ve seen people create beautiful flyers yet they are ineffective because they are lacking one or more of these items.  Let me show you an example of a proper poster:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"787\" src=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/tumc_poster.jpg\" alt=\"Poster for music drama at Trinity Church\" class=\"wp-image-3119\" srcset=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/tumc_poster.jpg 610w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/tumc_poster-600x774.jpg 600w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2019\/11\/tumc_poster-233x300.jpg 233w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Let&#8217;s look at the poster and see if the five Ws are there.<\/p>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical\" id=\"uagb-icon-list-ae070d75-0327-44ef-9f3f-ba47e3d15cc6\"><div class=\"uagb-icon-list__wrap\"><a class=\"uagb-icon-list-repeater-0 uagb-icon-list__wrapper\" target=\"_self\" rel=\"noopener noreferrer\" href=\"javascript:void(0);\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\">Who:  Trinity United Methodist Church<\/span><\/div><\/div><\/a><a class=\"uagb-icon-list-repeater-1 uagb-icon-list__wrapper\" target=\"_self\" rel=\"noopener noreferrer\" href=\"#\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\">What: A Christmas Musical Drama called <em>Everlasting Light<\/em><\/span><\/div><\/div><\/a><a class=\"uagb-icon-list-repeater-2 uagb-icon-list__wrapper\" target=\"_self\" rel=\"noopener noreferrer\" href=\"#\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\">When: Thursday and Friday, Dec. 12 and 13, 2019 (The 2019 is in the title)<\/span><\/div><\/div><\/a><a class=\"uagb-icon-list-repeater-3 uagb-icon-list__wrapper\" target=\"_self\" rel=\"noopener noreferrer\" href=\"#\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\">Where: 2221 NE Savannah Rd., Jensen Beach, FL  34957<\/span><\/div><\/div><\/a><a class=\"uagb-icon-list-repeater-4 uagb-icon-list__wrapper\" target=\"_self\" rel=\"noopener noreferrer\" href=\"#\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><span class=\"uagb-icon-list__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><\/span><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\">Why:  To celebrate the birth of Christ &#8211; the Everlasting Light<\/span><\/div><\/div><\/a><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>As you can see, this poster has all the elements.  As an aside, always include the zip code of your location.  This is important in today&#8217;s world of GPS on phones and in cars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my last post, I talked about using Microsoft Publisher to create posters and flyers. (It can create more than these two items but they were the focus of my writing.) I see a ton of flyers and posters for different events and I have a discerning eye when it comes to the layout, spelling &hellip; <\/p>\n<p><a href=\"https:\/\/www.4kcc.com\/blog\/2019\/11\/15\/the-5-ws\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The 5 Ws<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The 5 Ws * You remember them, don't you?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-3118","post","type-post","status-publish","format-standard","hentry","category-info"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 5 Ws - 4KCC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.4kcc.com\/blog\/2019\/11\/15\/the-5-ws\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 Ws - 4KCC\" \/>\n<meta property=\"og:description\" content=\"In my last post, I talked about using Microsoft Publisher to create posters and flyers. 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