{"id":3563,"date":"2020-04-06T18:20:57","date_gmt":"2020-04-06T22:20:57","guid":{"rendered":"https:\/\/www.4kcc.com\/blog\/?p=3563"},"modified":"2020-04-06T18:20:57","modified_gmt":"2020-04-06T22:20:57","slug":"its-not-about-price","status":"publish","type":"post","link":"https:\/\/www.4kcc.com\/blog\/2020\/04\/06\/its-not-about-price\/","title":{"rendered":"It&#8217;s Not About Price"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"308\" src=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2020\/04\/zigziglar_easier.jpg\" alt=\"\" class=\"wp-image-3564\" srcset=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2020\/04\/zigziglar_easier.jpg 586w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2020\/04\/zigziglar_easier-300x158.jpg 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n\n<p>You may or may not know this but we sell computers\u2026and tablets\u2026and monitors\u2026and printers\u2026and other computing-related devices. We are one member of a group which the industry calls \u201cchannel partners.\u201d All major computer companies make models that only channel partners can buy. Likewise, they make models that only big box stores have. The two variations may have the exact same components but the model numbers are different. In other words, a model number doesn\u2019t really mean much.<\/p>\n\n\n\n<p>What does matter is what\u2019s inside. For instance, I just had a customer who purchased a new computer from someone else. That in itself is fine \u2013 I don\u2019t expect to sell everyone a computer. Anyway, she logged into&nbsp;<strong><a href=\"https:\/\/support.4kcc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Remote Technical Support<\/a><\/strong>&nbsp;because the computer is running very slowly. Turns out, the computer came with only 4GB of RAM (memory). With Windows 10, that\u2019s really a no-no. You just can\u2019t run Windows 10 well without 8GB of RAM. We are ordering in more memory to get this woman\u2019s new computer up to speed. (Pun intended!)<\/p>\n\n\n\n<p>This lady\u2019s story is an example of two of my \u201crules\u201d when it comes to computer buying: 1) Never, ever buy a computer based solely on price. You need to look at way more than the price tag. (Example to follow.) 2) Many sales people, especially in big box stores, really don\u2019t know their product\u2019s specifications and they will tell you misleading or false information. Usually, they do this because of a lack of education regarding their products not because they are trying to cheat you.<\/p>\n\n\n\n<p>Let me give you an example of something most computer buyers wouldn\u2019t know. Processors come in \u201cgenerations.\u201d As an example, the Intel processor I normally recommend is the i5 processor. However, that same processor model \u2013 i5 \u2013 comes in different generations. Generations refer to changes made in the processor that still rely on the same i5 architecture. The higher the generation number, the more improvements. One day, a customer called me from one of the major box stores and they told me there was a laptop for sale with an i5 processor at a really cheap price. The customer asked if I could compete. There was no way I could even come close to the price. However, when I looked the model up (we can look the big box store models up, we just can\u2019t buy them) the computer came with an i5 processor with a generation that was three years old. If you\u2019re purchasing electronic equipment \u2013 where changes happen so rapidly \u2013 would you want to buy a new computer with a three-year old processor? I don\u2019t think so! The person at the box store didn\u2019t buy it but did purchase one from us as gratitude for informing them of why the price was so low.<\/p>\n\n\n\n<p>For most people, I think it\u2019s safe to say that they wouldn\u2019t purchase a car based solely on the price tag. The same should be true of computing devices. The challenge is that people usually know what features they want in a car but rarely know what they want\/need in a computer. That\u2019s why you call us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may or may not know this but we sell computers\u2026and tablets\u2026and monitors\u2026and printers\u2026and other computing-related devices. We are one member of a group which the industry calls \u201cchannel partners.\u201d All major computer companies make models that only channel partners can buy. Likewise, they make models that only big box stores have. The two variations &hellip; <\/p>\n<p><a href=\"https:\/\/www.4kcc.com\/blog\/2020\/04\/06\/its-not-about-price\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">It&#8217;s Not About Price<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-3563","post","type-post","status-publish","format-standard","hentry","category-info"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It&#039;s Not About Price - 4KCC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.4kcc.com\/blog\/2020\/04\/06\/its-not-about-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It&#039;s Not About Price - 4KCC\" \/>\n<meta property=\"og:description\" content=\"You may or may not know this but we sell computers\u2026and tablets\u2026and monitors\u2026and printers\u2026and other computing-related devices. 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