{"id":7230,"date":"2022-08-31T18:33:34","date_gmt":"2022-08-31T22:33:34","guid":{"rendered":"https:\/\/www.4kcc.com\/blog\/?p=7230"},"modified":"2022-09-01T13:23:33","modified_gmt":"2022-09-01T17:23:33","slug":"the-5-ws-still-relevant","status":"publish","type":"post","link":"https:\/\/www.4kcc.com\/blog\/2022\/08\/31\/the-5-ws-still-relevant\/","title":{"rendered":"The 5 Ws &#8211; Still Relevant"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/5_ws-1024x680.jpeg\" alt=\"The 5 Ws - Why, Who, What, Where and When - typed on an old typewriter\" class=\"wp-image-7231\" srcset=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/5_ws-1024x680.jpeg 1024w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/5_ws-600x399.jpeg 600w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/5_ws-300x199.jpeg 300w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/5_ws-768x510.jpeg 768w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/5_ws-1536x1020.jpeg 1536w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/5_ws.jpeg 1626w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-black-color has-text-color\">The 5 Ws &#8211; are still relevant today.  We have customers who create newsletters, flyers, posters, and more. (Note: in this post, I&#8217;ll use those terms interchangeably.)  Often, they log into our <strong><a href=\"https:\/\/www.4kcc.com\/rts\" target=\"_blank\" rel=\"noreferrer noopener\">Remote Technical Support<\/a><\/strong> for help when they run into an issue.  Sometimes they can&#8217;t place pictures where they want them; sometimes they need help with grammar.  (Today, we&#8217;ll discuss the grammar portion.) While helping them, we often find that they have not included important information.  Why?  Because they have forgotten the 5 Ws &#8211; Why, Who, What, Where, and When.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">In this post, I&#8217;ll cover some of the common mistakes for each of these essential factors.  Let&#8217;s dig in!<\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-the-5-ws-why\">The 5 Ws &#8211; Why<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpost_08312022-1024x791.jpg\" alt=\"computer seminar poster\" class=\"wp-image-7232\" width=\"618\" height=\"476\" srcset=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpost_08312022-1024x791.jpg 1024w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpost_08312022-300x232.jpg 300w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpost_08312022-768x593.jpg 768w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-black-color has-text-color\">Whenever you create a poster or flyer advertising an event, ask yourself the following question.  &#8220;Why would I want to attend this event?&#8221;  Using the computer seminar poster above, is there anything listed that would tell you why you should attend?  Absolutely not.  On the very first of the Ws &#8211; Why &#8211; this advertisement fails miserably.  <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">What could be done to give you a reason to attend?  I could add things like:<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>We&#8217;ll be discussing the latest version of Windows 11.<\/li><li>I&#8217;ll show you how to handle scam emails!<\/li><li>Printer problems?  Learn how to overcome them at this seminar.<\/li><li>There&#8217;ll be a special question and answer session so bring your computer questions!<\/li><li>Don&#8217;t forget &#8211; free prizes at the end of the seminar.<\/li><\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\">If I add one or more of those statements to the poster, I&#8217;m giving the reader a reason why they should attend.  Whenever you create posters, etc., be sure to follow my example!  Give them a reason!<\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-who\">Who<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\">When it comes to any kind of advertising, it&#8217;s important to know who your audience is.  If I ran the above ad on Facebook and chose to target antique car lovers, I&#8217;d be reaching the wrong audience.  I want people who are interested in computers.  But, even if I chose the correct demographic, I should narrow down the field.  For instance, if the seminar above was for beginners, I should say that.  Or, if those attending need to meet certain criteria, that&#8217;s something to share.  For example, I could say you must have an email address to participate.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Be sure to always look at your newsletter or poster and ask yourself, &#8220;Who am I trying to reach?&#8221;<\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-what\">What<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\">In my sample above, it&#8217;s pretty easy to discern the &#8220;what.&#8221;  It&#8217;s a computer seminar!  Sometimes, figuring out the &#8220;what&#8221; in a newsletter or flyer isn&#8217;t always so easy.  Does the creator want me to give money?  Or, attend an event?  Perhaps I&#8217;m supposed to just mark my calendar.  Whatever the purpose of the flyer, make sure what you want as an end result is clear.<\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-5-ws-where\">5 Ws &#8211; Where<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpostB_08312022-1024x786.jpg\" alt=\"\" class=\"wp-image-7235\" width=\"695\" height=\"533\" srcset=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpostB_08312022-1024x786.jpg 1024w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpostB_08312022-600x461.jpg 600w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpostB_08312022-300x230.jpg 300w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpostB_08312022-768x589.jpg 768w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/seminar_blogpostB_08312022.jpg 1295w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-black-color has-text-color\">There are several parts to the &#8220;Where&#8221; of an event.  First, there&#8217;s the destination.  Is it a physical address?  Maybe it&#8217;s a web page URL?  In the picture directly above, the name of the church is given but there&#8217;s no physical address listed.  Do you want to lose someone&#8217;s attention quickly?  Make them look up the address of some building!  When you do put a physical address in, make sure you include the ZIP Code.  Many people use GPS to find where they&#8217;re going and by including the ZIP, you&#8217;ll make it much easier.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">There&#8217;s a second part to the &#8220;Where.&#8221; It&#8217;s where you get specific.  For instance, even if I give the physical address for Trinity Church, where in the Church should a person go to find my seminar?  What if you were asking people to drop off books or food?  Where do they find the containers?  This is a &#8220;Where&#8221; that is often missing.  Don&#8217;t let that happen to you!<\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-the-final-w-when\">The Final W &#8211; When<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\">Needless to say, knowing when something is happening is pretty important.  Forget to add this to your flyer and your event may fail big time!  Again, it&#8217;s important to be specific.  <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">With this &#8220;W&#8221; I&#8217;m going to share three suggested rules.  The first two have to do with the date of an event while the other covers the time.<\/p>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-suggested-rule-1-date-formats\">Suggested Rule #1 &#8211; Date Formats<\/h4>\n\n\n\n<p class=\"has-black-color has-text-color\">There are two proper ways to write dates in the United States.  Here is today&#8217;s date in the two correct formats:<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>September 1, 2022<\/li><li>September 1<sup>st<\/sup><\/li><\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\">For the record, September 1<sup>st<\/sup>, 2022 is NOT correct.  (Don&#8217;t use &#8220;st&#8221; when you add the year.) If you wanted to just show the month and year, it would be September 2022.  (Notice there&#8217;s no comma between the month and year.)  <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">You can look all over the Internet and you&#8217;ll find a ton of varying opinions on this matter but I tend to agree with <strong><a href=\"https:\/\/editorsmanual.com\/articles\/dates\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Editor&#8217;s Manual<\/a><\/strong>.  The one difference is that I always suggest superscripting the two letters that follow the day such as 1<sup>st<\/sup>, 2<sup>nd<\/sup>, 3<sup>rd<\/sup>, and 4<sup>th<\/sup>.<\/p>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-suggested-rule-2-day-of-the-week\">Suggested Rule #2 &#8211; Day Of The Week<\/h4>\n\n\n\n<p class=\"has-black-color has-text-color\">Whenever you use a date in a newsletter, etc., always include the day of the week.  In other words, instead of writing &#8220;Our seminar will be held on September 10<sup>th<\/sup>,&#8221; use &#8220;Our seminar will be held on Saturday, September 10<sup>th<\/sup>.&#8221;  While it&#8217;s true almost everyone has a phone or watch where they can check the day of the week for a date, you&#8217;re just making it easier for the person.  <\/p>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-suggested-rule-3-time\">Suggested Rule #3 &#8211; Time<\/h4>\n\n\n\n<p class=\"has-black-color has-text-color\">This is one area where I&#8217;ve changed my thinking.  I&#8217;ve learned to accept a slightly different format because of its overwhelming usage.  This &#8220;rule&#8221; covers two sections.  Let&#8217;s look at the first part.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">If you are writing a numerical value for a time, include the minutes even if it&#8217;s 00.  In other words, you should write 10:00, not 10.  <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">The second area is the indicator for where the time stands compared to Midday.  This is where I&#8217;ve changed my mind.  In previous formal writing, we used either a.m. or p.m.  (The term <em>a.m.<\/em>, is an abbreviation of the Latin phrase&nbsp;<em>ante&nbsp;mer\u012bdiem<\/em> meaning \u201cbefore midday.\u201d  The term p<em>.m<\/em>. is an abbreviation of&nbsp;<em>post&nbsp;mer\u012bdiem<\/em>, meaning &#8220;after midday.\u201d)  If someone uses &#8220;am&#8221; and &#8220;pm&#8221; they are using an incorrect format.  If you&#8217;re going to write this formally, the periods need to stay. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">However, there is widespread usage of another format &#8211; AM and PM. Here are some examples of the correct time you should use in a flyer, etc.<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>10:00 AM<\/li><li>2:15 PM<\/li><li>12:01 PM<\/li><li>5:00-7:00 PM<\/li><\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\">One final thought on the time.  Strictly speaking, 12:00 PM is Noon.  However, some people (I&#8217;m one of them) will use 12 Noon and I&#8217;m all right with that.  It&#8217;s clear to me, whereas 12:00 AM and 12:00 PM are sometimes confusing.<\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-no-matter-how-good-you-think-you-are-at-writing\">No Matter How Good You Think You Are At Writing<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\">There&#8217;s one final thought regarding the creation of any kind of writing.  Give your creation to someone else to proofread. Let me repeat that: no matter how good you think you are at writing, give it to someone else to proofread before you send, print, or publish it.  Our brains will often correct what we&#8217;ve written to appear to us the way we meant them rather than the way they are.  (Note: I never post on my blog without Joyce proofing it.)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/IMG_2926-768x1024.jpeg\" alt=\"\" class=\"wp-image-7237\" width=\"597\" height=\"796\" srcset=\"https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/IMG_2926-768x1024.jpeg 768w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/IMG_2926-600x800.jpeg 600w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/IMG_2926-225x300.jpeg 225w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/IMG_2926-1152x1536.jpeg 1152w, https:\/\/www.4kcc.com\/blog\/wp-content\/uploads\/2022\/08\/IMG_2926.jpeg 1536w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><figcaption>A shirt Joyce gave me that illustrates exactly what I&#8217;m saying.  Find more ComputerGear stuff <strong><a href=\"https:\/\/amzn.to\/3KxYNvR\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a><\/strong>.<\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p><span style=\"font-size: 8pt;\">Note: if you purchase after clicking one of our links, Keystone Computer Concepts may be compensated.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 5 Ws &#8211; are still relevant today. We have customers who create newsletters, flyers, posters, and more. (Note: in this post, I&#8217;ll use those terms interchangeably.) Often, they log into our Remote Technical Support for help when they run into an issue. Sometimes they can&#8217;t place pictures where they want them; sometimes they need &hellip; <\/p>\n<p><a href=\"https:\/\/www.4kcc.com\/blog\/2022\/08\/31\/the-5-ws-still-relevant\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The 5 Ws &#8211; Still Relevant<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1074,686,668],"tags":[1075],"class_list":["post-7230","post","type-post","status-publish","format-standard","hentry","category-publishing","category-terminology","category-tips-and-tricks","tag-5-ws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 5 Ws &#8211; 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