The title of this post, “Look Younger Now” is an example of another computing term: “clickbait.” The purpose of clickbait is to use words and/or pictures to attract your interest and get you to click on an article or an ad or a webpage.

As is the case with this post, often the clickbait has nothing to do with what you wind up reading or viewing. In other words, this post isn’t going to tell you how to look younger soon. The sole purpose of the title was to lure you into reading my post.

Some of you may believe the philosophy that men are “visual” creatures. (This post doesn’t prove or disprove that theory – I’m just using it to make a point.) Many clickbait pictures are directed toward men who will respond to visual stimulation. (That’s not to say women won’t respond but they are probably not the target.) For instance, here’s a video intro screen:

As you can see, it shows a woman blow-drying her hair. However, when you actually click on the video there are almost 5 hours of this:

Yes, that’s correct. Once you click on the young woman with the hair dryer, you get 5 hours of a totally black screen. There is audio of someone blow-drying their hair but no video.

This video is a perfect example of clickbait. Someone might click on the video because they see a young lady but when they get to the video itself, she is nowhere to be found!

Be wary of clickbait as you can wind up spending money you shouldn’t or installing worthless software or just wasting your time. By the way, clickbait is just another form of Social Engineering – something we’ve talked about a lot on this blog. To read other articles I’ve written on the subject, click HERE.