Social Media Platforms Explained is the subject of today’s post. Before you turn away, I get it. Some of you, including my wife and my sister, don’t use Social Media. Even so, let me remind you of an old axiom: “Knowledge is power.” Just hang with me, if you will!
Social Media – Good or Bad?
Before I get into explaining platforms, let’s discuss Social Media in general terms. Are the various platforms good or bad? As with most things in life, they can be both. I always relate the answer to this question to fire. Fire can be used to heat a home. However, it can also be used to burn that home down.
I’m going to give you some of the good and the bad points regarding Social Media platforms. For the record, I’m using the results that came from Grok – that is X’s AI program. (More about X and Grok in the section below.)
Good Points:
- Connectivity and Networking: Social media platforms allow people to connect with friends, family, and even strangers across the globe, fostering a sense of community and global awareness. This connectivity can be particularly beneficial for marginalized or minority groups who find support and community online.
- Information and News: Platforms like X (formerly Twitter) and others serve as real-time news sources where users can get updates on events as they happen. This immediacy can be invaluable during crises or for staying informed on global happenings.
- Business and Marketing Opportunities: Social media has revolutionized marketing, offering businesses tools for direct engagement with customers, brand promotion, and customer service through platforms that cater to various demographics and interests.
- Educational Resources: From tutorials on YouTube to educational content on Instagram, social media platforms provide a wealth of educational material across various subjects, often for free.
- Cultural Exchange and Awareness: Exposure to different cultures, lifestyles, and viewpoints can broaden one’s perspective, reducing cultural isolation and promoting understanding.
- Personal Expression and Creativity: These platforms offer a space for creative expression, whether through art, writing, or video content, allowing individuals to showcase their talents and connect with like-minded people.
Bad Points:
- Mental Health Concerns: Excessive use of social media has been linked to increased anxiety, depression, and feelings of isolation due to the pressure to conform to idealized online personas or lifestyles, often leading to social media envy.
- Misinformation and Fake News: The spread of misinformation can be rapid and far-reaching, influencing public opinion, elections, and personal beliefs with potentially harmful consequences.
- Privacy Issues: The collection and sometimes misuse of personal data by social media companies can lead to significant privacy breaches, affecting users’ personal and professional lives.
- Cyberbullying and Harassment: Anonymity on some platforms can lead to increased instances of cyberbullying, harassment, and trolling, impacting mental health and personal safety.
- Addiction: The design of social media platforms can foster addictive behaviors, where users feel compelled to check updates constantly, leading to reduced productivity and real-life social interaction.
- Echo Chambers and Polarization: Algorithms often show content that aligns with users’ existing views, creating echo chambers that can deepen societal divides and contribute to polarization.
- Commercialization and Inauthenticity: The push for monetization can lead to a landscape where content is more about selling than genuine interaction, reducing the platform’s value for authentic personal connection.
- Distraction and Reduced Attention Span: The constant barrage of information and notifications can lead to decreased attention spans and increased distractibility, affecting both personal productivity and educational outcomes.
The items that Grok listed are very good points. The decision to use or continue to use Social Media is up to you but the list of good and bad points should help you make an informed decision.
Individual Sites
Now I’m going to list five of the top Social Media platforms. I’ll give you some information about them plus some good and bad points. For these points, I will NOT be using AI but, rather, I’ll be using my own experiences. Let’s get started.
Many of the people reading this blog may be on Facebook. After all, it reportedly has over three billion daily active users. (That’s a lot of people!) Let’s look at some good and not-so-good points about Facebook.
Good Points
- Because it’s so widely used, you’re often able to get in touch with old friends, classmates from years ago, and long-lost relatives.
- You can send and receive posts from all your friends or limit those by grouping friends.
- How about keeping track of birthdays? That’s another great feature of Facebook.
- There are privacy controls that help keep stalkers and others away.
- You can follow the pages of celebrities and businesses.
Not-So-Good Points
- Since Facebook does have so many users, it’s a prime target for hackers and scammers. This puts you at risk.
- Although privacy controls are available, I see many people not using them. Again, this puts them at risk.
- Facebook leans left, politically. If you’re on the right, you may find that right-leaning posts are sometimes blocked. Generally, the appeal process is futile.
- There’s a negative that occurs in Facebook that has nothing to do with Facebook itself. Although Facebook gives you the tools to handle your passing, many people don’t take the steps. In the next 30 days, I see three friends of mine who have birthdays and they are no longer with us. If you use Facebook, learn how to set this up. Read my post about this process HERE.
Instagram is another site owned by Meta, the company that owns Facebook. It’s used primarily to share photos and videos with friends both publically and privately.
Good Points
- You can share “Stories” which disappear after 24 hours.
- It has “Reels” which are an answer to Tik-Tok (see below). They can be 90 seconds long.
- You have DMs (Direct Messages) so you can share privately.
- Like Facebook, you can find old friends, family, and classmates.
- If you like to see celebrity photos and videos, this is a great place to be as there are many celebs on the app.
Not-So-Good Points
- Unfortunately, this is a platform that can mess with people’s minds because everything is visual. This is especially true with young girls and women. They will often compare themselves to other women they see and it can be very detrimental.
- This is also a site that lends itself to bullying although that can happen on any of the platforms.
- Just like Facebook, this site can lean left, politically.
- There have been some privacy concerns regarding what personal information Meta captures.
X
If you’re not on Social Media or you haven’t been on it for a while, you might be saying to yourself, “What is X?” X is the platform Elon Musk purchased. He changed the name from Twitter to X. And, we no longer do “tweets.” Instead, we simply call them posts. Let’s take a look at the good and the not-so-good here.
Good Points
- If you don’t know this, the old Twitter leaned way Left. Often, accounts that were on the Right were blocked. However, that is not the case with the new X.
- X has something that no other platform has – it allows users to verify the validity of what other users post. This function is called Community Notes. Since many people get their news from X, this is a great asset. You can’t correct mainstream media on other platforms but you can on X. Let me give you an example. Someone posted this: “Pittsburgh Steelers head coach Mike Tomlin just said: ‘There is no white or black national anthem. Only the American National Anthem,'” However, one of the Community Notes participants left a note explaining that the coach never said that. And, they gave three links to articles that show it’s not true. Where else can users or viewers correct what comes across their screens?
- You’re able to block people who cause problems (yes, it does happen!)
- Grok – X offers its own AI called Grok. It’s a fantastic tool and easy to use. Currently, it’s version 2.0 with 3.0 coming in the near future.
- You can actually make money by posting. (How that happens is another blog post!)
Not-So-Good Points
- Like all Social Media platforms, there are scammers. There are also bots – accounts run purely by computers that try to trick you. Luckily, X is working to get rid of as many bots as possible.
- While you have 60 minutes to edit your posts, there is no edit ability when you reply to someone. For someone like me, who goes nuts over grammatical errors and misspelled words, this is a source of pain!
- Learning to post, reply, and read other’s posts on X can be a bit of a challenge. X is very fast-paced. It takes some patience and perseverance to really get into it.
- Just like any platform that allows pictures, you may be exposed to some explicit photos. (Again, though, there’s the “Block” option.}
Snapchat
Snapchat is a Social Media app where users can send photos, videos, and messages. These items are meant to disappear after they’ve been used. They have some uniquely named features. A snap is a photo or video you send to a friend that disappears after opening or after a set period of time. Stories, on the other hand are photos and videos that can be seen by your friends for 24 hours. Snapchat can be fun because it has filters and lenses you can use to doctor up your stories.
Good Points
- Here’s a word you might not be familiar with – ephemeral! Snapchat allows photos and videos to disappear. If you post a not-so-perfect picture, you know it won’t be on the Internet forever.
- Snapchat has a “Ghost” mode. This really helps with privacy. You can control who can see your location. Additionally, you can see who viewed your content.
- Verification of Users is another plus for Snapchat. It uses something called Snapcodes which reduces the risk of interacting with fake accounts.
Not-So-Good Points
- Have you ever heard of the acronym FOMO? That stands for Fear Of Missing Out. That is an issue with Snapchat because most of the engagement between users is in real-time. While you can go back hours, days, months, and even years on some platforms, that is not the case here. For some users, this causes them to stay on the app more than they should because they don’t want to miss out!
TikTok
If you live in the United States, you must have heard about TikTok by now. There’s a great controversy over its use. It’s been banned in many schools, workplaces, and government sites. Why has it been banned? Because there are accusations that China is using it to spy on Americans. If you want to understand more about this situation, I would direct you to an NBC story which you will find HERE.
Good Points
- TikTok features short-form videos from 15 seconds to up to 3 minutes. Thus lots of content can be consumed in a relatively short period.
- TikTok has a large library of sounds, music, and even voiceovers. Any of these features can be added to someone’s video.
- I mentioned in Snapchat that it had filters and effects. The same is true with TikTok.
- Hashtags and challenges are big features of TikTok. The hashtags allow you to search more easily. Meanwhile, challenges can sometimes go virtual in just a few minutes.
- TikTok also has live stream features built-in.
Not-So-Good-Points
- Of course, the first and foremost negative point about TikTok involves privacy. (See the link above.)
- There are also concerns about mental health as it relates to this app. The pressure of having to “fit in,” especially when it comes to challenges, is sometimes too much for young users.
- Like YouTube and X, content creators can make money on TikTok. However, consistently making money is a real challenge because of the algorithm and the short-form video nature.
A Few Definitions
I used a few terms in this post that I feel I need to define. Let’s have a look. (Note: these definitions come directly from X’s Grok.)
- Algorithm – On Social Media sites, an algorithm refers to the set of rules or procedures that determine how content is sorted, displayed, and recommended to users.
- Hashtag – A hashtag in the context of social media is a word or phrase preceded by the hash symbol (#) that is used to index keywords or topics on a social networking service. (Note: on X, hashtags are no longer needed.)
- Bullying – Bullying on social media, often referred to as cyberbullying, encompasses a range of aggressive behaviors carried out through digital means with the intent to cause harm, distress, or intimidate others.
- Community Notes – Community Notes on X is a feature designed to enhance the platform’s accuracy and transparency by allowing users to collaboratively add context to posts that might be misleading or require additional information for clarity.
- Trolling – Trolling on social media refers to the act of posting provocative, controversial, or off-topic messages with the primary intent of eliciting an emotional response, causing disruption, or provoking others into an argument or reaction.
Social Media Sites Explained – Conclusion
Before you ask, yes, I’m on all of these sites – and more. Should you be on them? The answer to that question is the Microsoft answer – it depends. Each of the sites has good and bad points. Although I haven’t listed all of the points for these five platforms, I hope I’ve given you enough information to make an informed decision about whether you should be on (or stay on) Social Media.
As always, feel free to leave a comment or question below and I’ll do my best to help you.
as always, I learn much from your posts, this is one I will save for sure and I will re read it again. Thank you for clearing up some confusion I have had and for educating me on the pros and cons.
Thanks for your comment, Jean. I really appreciate your feedback.
John thank you for this extensive review of each platform. I am not a user of any but your information may help me to decide on one. Thank you! Linda
You’re welcome and thanks for your comment!